ELI
ELI                                                                             
ELI - Ellies Holdings Limited - Dealings in securities                          
Ellies Holdings Limited                                                         
(Incorporated in the Republic of South Africa)                                  
(Registration number: 2007/007084/06)                                           
JSE code: ELI    ISIN: ZAE000103081                                             
("Ellies" or the "company")                                                     
DEALINGS IN SECURITIES                                                          
Shareholders are advised of the following information relating to the dealing   
in securities by a director of Ellies:                                          
                                                                                
Director:                           Ellie Salkow                                
Transaction date:                   26 January 2012                             
Class of securities:                Ordinary shares                             
Nature and value of transaction:    Zero cost collar hedge over 5 000 000       
                                   Ellies shares in 20 equal tranches of 250    
000 each with, in each case, a put strike    
                                   price of R2.21 and a call strike price of    
                                   R3.58 and with twice monthly expiry dates    
                                   from 16 September 2013 to 9 June 2014        
Nature and extent of interest:      Direct beneficial                           
Clearance to deal received          Yes                                         
                                                                                
27 January 2012                                                                 
Sponsor                                                                         
Java Capital                                                                    
Date: 27/01/2012 16:25:46 Produced by the JSE SENS Department.                  
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